Lampa 10

This year, the central theme of “Lampa” was strength — the strength of ourselves, of others, and of us together, the strength to speak, to listen, or to remain silent. As words are integrated into the typography of the identity, they take on a visually powerful and decorative meaning, changing not only their size but also their function — taking on a broader visual and conceptual scope. The playful and dynamic nature of the typeface accentuates the symbolism of the festival theme: to see and believe in strength, one must become more observant and careful. Just like “Lampa”, which brings together people of different interests, opinions, and communities for a conversation, the visual framework of this year’s festival invites people to be more open, to step out of the ordinary, and to challenge their perceptions.