Festival TAKA

The visual identity of the festival TAKA (“PATH”)  was created for the first family folklore festival in the urban environment of Riga. 

The main design goal of TAKA is to visually integrate folklore traditions and their authenticity into the cityscape in a contemporary form. This unique blend with the modern creates a visually compelling, expressive, and vibrant dialogue between the traditional and the contemporary. 

The inspiration for the typeface design was drawn from the shapes, shadows, and silhouettes of plants found along forest trails — from the sounds, rustling, and movements they create — allowing the letterforms themselves to become inhabitants of the trail.