Child Crisis Line

We transformed the national Child Crisis Line to make emotional support more relevant, accessible and empowering for young people. The work included a new visual identity, a social-first communication approach, a TikTok presence and direct messaging alongside phone support.

A bold, contemporary visual language and playful illustration system bring warmth and openness to serious topics, while new formats and cultural touchpoints help the helpline meet young people in the spaces and language they already know.

The result is a more human, approachable and youth-oriented brand that encourages young people to reach out before a difficult moment becomes a crisis.