Social Year of Chess

The concept of visual identity revolves around the symbolic power of the pawn and the square. The pawn, often overlooked, represents the potential for transformation, emphasising that every individual has the ability to make an impact, just as the pawn can change the course of a game.

We used split squares, further highlighting the idea of sharing and multiplying. By splitting a square, we don’t lose anything; instead, we create a larger whole, representing the infinite possibilities of support and the beauty of inclusivity in our differences.