Strive for Better

SEB Baltics came to us looking for a fresher, more youthful look for their social media – without losing the recognisable character of the SEB brand.

Working closely with the teams across Latvia, Lithuania and Estonia, we expanded their existing visual language into a more flexible and dynamic system designed specifically for social media. The challenge was to push the identity forward while staying firmly within the brand world.

The result is a refreshed visual approach that feels more contemporary, expressive and engaging, while remaining unmistakably SEB.